Showing a list of next steps in stead of different actions on the sidebar in the onboarding process Booking.com Onboarding December 2019 decrease support calls Hypothesis Results Learnings Test details Test element Copy Page type Onboarding Test date December 2019 Website information Company Booking.com Website www.booking.com Market Travel Language English Test result Test element Copy Page Onboarding Result decrease support calls Source: booking.design Test Cases from Booking.com Changing the copy to clarify the benefits vs listing the next steps Booking.com +50% onboardings Showing a list of next steps in stead of different actions on the sidebar in the onboarding process Booking.com decrease support calls Removing ‘I want to skip this’ from the popup for the calendar function Booking.com +10% onboardings Related AB Tests Adding free shipping information to the cart page Showing the savings of the yearly plan on the pricing page Showing the savings of the yearly plan in dollar… Leave a Reply Click here to cancel reply. You must be logged in to post a comment.
