Readers.com, based in Greenwood, Indiana, sells reading glasses to US and Canadian customers. The company was founded by Randy and Angie Stocklin with the idea of offering people a convenient and affordable way to buy eyewear online. They suspected that shipping costs are are an important concern for international (Canadian) visitors.
Hypothesis
Showing the shipping costs for Canadian visitors clearly in the header “Canada shipping only $3.95”, will reduce concerns about high shipping costs and will increase orders from Canada.
Results
The conversion rate from Canadian visitors on the Readers.com site grew by 28%. A great result, particularly given the ease of implementing this.
Learnings
Shipping costs is always an important ‘objection’ for customers. Even more so for international shipping.
Test details
| Test element |
Price
|
| Page type |
All |
| Test date |
April 2015 |
Website information
