Change the ‘Guest checkout” button text to “Order fast without account” Primera Retail Checkout Ability January 2018 -11% transactions Hypothesis Results Learnings Source: www.slideshare.net Save to My Case List Company Primera Website www.primera.nl Market Retail Language Dutch Test data Test element Layout Page Checkout Conversion principle Ability Result -11% transactions Test Cases from Primera Adding a “Continue to checkout” above the cart items on the mobile cart Primera Insignificant transactions Adding left side navigation on the homepage Primera +15% transactions Moving the add to cart button above the fold on the product page Primera +6% transactions Change the ‘Guest checkout” button text to “Order fast without account” Primera +3,5% transactions Related AB Tests Changing the account page header from… Adding a message about guest checkout below the… Change the ‘Guest checkout” button text… Making the mobile top navigation sticky Leave a Reply Click here to cancel reply. You must be logged in to post a comment.
