Change the ‘Guest checkout” button text to “Order fast without account” Primera Checkout January 2018 -11% transactions Hypothesis Results Learnings Test details Test element Layout Page type Checkout Test date January 2018 Website information Company Primera Website www.primera.nl Market Retail Language Dutch Test result Test element Layout Page Checkout Result -11% transactions Source: www.slideshare.net Test Cases from Primera Speeding up the load time from 16 to 3.8 seconds on mobile Primera +4% transactions Adding copy ‘no extra costs’ to the payment method selection on the checkout Primera +6.6% transactions Adding a “Continue to checkout” above the cart items on the mobile cart Primera Insignificant transactions Adding left side navigation on the homepage Primera +15% transactions Related AB Tests Change the 'Guest checkout" button text to "Quick… Adding a message about guest checkout below the… Changing 'Place order' to 'Confirm order" on the checkout Adding microcopy about free shipping and guest… Leave a Reply Click here to cancel reply. You must be logged in to post a comment.
