Change the ‘Guest checkout” button text to “Order fast without account” Primera Checkout January 2018 -11% transactions Hypothesis Results Learnings Test details Test element Layout Page type Checkout Test date January 2018 Website information Company Primera Website www.primera.nl Market Retail Language Dutch Test result Test element Layout Page Checkout Result -11% transactions Source: www.slideshare.net Test Cases from Primera Adding left side navigation on the homepage Primera +15% transactions Moving the add to cart button above the fold on the product page Primera +6% transactions Change the ‘Guest checkout” button text to “Quick checkout without account” Primera +3,5% transactions Change the ‘Guest checkout” button text to “Order fast without account” Primera -11% transactions Related AB Tests Change the 'Guest checkout" button text to "Order… Adding a message about guest checkout below the… Changing 'Place order' to 'Confirm order" on the checkout Adding microcopy about free shipping and guest… Leave a Reply Click here to cancel reply. You must be logged in to post a comment.
