Adding a security batch on the quote form

Results The conversion rate (% people filling the form) increased by 42% Improvement in non-branded organic search traffic – visitors who are probably not familiar … Continued

Changing landing page design and increasing signup form

Results The test ran in several countries for 2 to 4 weeks. The Challenger landing page was determined the winner at 95% statistical confidence, resulting … Continued

Reducing the number of fields on the contact form

Results The number of inquiries increased by 54%. Learnings Having over 20 fields for an enquiry form is unsurprisingly not helping conversion. Two suggestions for … Continued

Changing subheader on homepage mentioning ‘free’

An attention grabbing subheadline mentioning ‘free’ will increase leads

Redesigning the homepage to just a signup form

Results The new homepage increased signup conversion from 1.4% to 13%. To address the quality of the leads – more information was added after the … Continued

Change the first benefit – focusing on time to read

Tweaking just the first of 7 benefit bullet points.

Changing the call to action on the homepage from ‘Request a demo’ to ‘Watch a demo’

Changing the testimonial copy on the homepage

The test They tested following headlines: Version Headline A Proof, meet pudding. We can help you too We have over 8000 happy customers across the … Continued

Changing the CTA text from ‘Download’ to ‘Price Guide’

Results In the variation 2 things were changed: The CTA text was changed to ‘Price Guide’ The supporting text was changed from [Download] ‘Sega Genesis … Continued

Changing call to action copy from ‘Continue’ to ‘More information’

Results The variation B had a 14% higher click through rate (99% confidence level). Learnings A vague call to action is hurting conversion. While ‘more … Continued

Adding a phone number to the lead generation form

Results The number of signups dropped by 34%. Learnings A drop in conversion was expected – but the effect was rather large. The additional information … Continued

Moving signup form from bottom to side