Adding a top link bar to the mobile navigation While the navigation bar was horizontally scrollable – only the exposed category pages had an increase in pageviews. Home · Navigation · Ability · E-Commerce, Fashion · English +3% transactions Case analysis View source
Adding a top link bar to the mobile navigation This store was known for one particular popular product. Adding the top nav helped visitors to discover different flavors Home · · Ability · Retail · English +29% transactions View source
Simplifying the homepage – including removing sliders increasing ‘Shop Now’ button Several change: remove the 5 sliders, enhancing search, increasing call to action ‘Shop now’ Home · Redesign · www.wallmonkeys.com · Retail · English +27% revenue View source
Enhancing the search bar on the homepage Centering the search bar and making it the most important call to action. Home · Call to Action · Ability · Clarity www.wallmonkeys.com · Retail · English +500% revenue View source
Redesigning the homepage with strong value proposition, less clutter and clear call to action Homepage conversions (visitors landing on the homepage and then completing a purchase) increased by 23% Home · Redesign · Clarity www.nyrajuskincare.com · Retail · English +23% transactions View source
Adding a value proposition on the home page The hypothesis was that there was not enough clarity about the proposition. Home · Copy · Clarity · Value proposition www.oaclub.org · Not for Profit · English +25% signups View source
Reduce size of the main banner and move the top selling products above the fold on the homepage Top selling product moved above the fold and only 1 main CTA ‘Shop now’ – of 3 – was left. Home · Layout · draxe.com · Retail · English +26% transactions View source
Adding left side navigation on the homepage Left side navigation insight helps visitors to find their products. Home · Layout · Ability www.primera.nl · Retail · Dutch +15% transactions Case analysis View source
Changing the headline of the homepage to focus on collaboration Trello tested 11 different headlines to find out what resonates best (collaboration, team, tool, platform) Home · Headline · Motivation · Value proposition trello.com · Technology · English +2% signups View source
Changing the visability of the leadbox Results The number of signups increased by 50%. Learnings This test shows the importance of drawing attention to your main content / call to action. … Continued Home · Layout · Color contrast www.monito.com · Digital products, E-Commerce 50% revenue Case analysis View source
Changing the price formating from $15 to $14.99 Results The test was not significant. Learnings Apparently this pricing format does not make a difference in the case of Groove. Home · Price · Clarity www.groovehq.com · Business software, Software (SAAS) Insignificant Case analysis View source
Removing banners on the homepage Results 50% of the visitors saw the original and the other 50% visitors saw the test variation. Then total banner clicks was measured between the … Continued Home · Layout · Clarity (design) www.pinmart.com · Consumer goods +10% Banner Clicks Case analysis
