Adding a value proposition on the home page

The hypothesis was that there was not enough clarity about the proposition.

Home · Copy · Clarity · Value proposition · Not for Profit · English
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Adding FAQ section on the homepage

Results The version B had a converion rate increase of +11.5% at over 95% confidence. Learnings CRO101: Understand and address the concerns of your visitors. … Continued

Home · Copy · Counter objections · Persuasion
· NGO, Not for Profit
Case analysis

[MM_Member_Decision membershipId=’1|2|3′]