Change the ‘Guest checkout” button text to “Order fast without account” Primera Retail Checkout Ability January 2018 +3,5% transactions Hypothesis Results Learnings Source: www.slideshare.net Save to My Case List Company Primera Website www.primera.nl Market Retail Language Dutch Test data Test element Layout Page Checkout Conversion principle Ability Result +3,5% transactions Test Cases from Primera Change the ‘Guest checkout” button text to “Order fast without account” Primera -11% transactions Speeding up the load time from 16 to 3.8 seconds on mobile Primera +4% transactions Adding copy ‘no extra costs’ to the payment method selection on the checkout Primera +6.6% transactions Adding a “Continue to checkout” above the cart items on the mobile cart Primera Insignificant transactions Related AB Tests Changing the account page header from… Adding a message about guest checkout below the… Change the ‘Guest checkout” button text… Making the mobile top navigation sticky Leave a Reply Click here to cancel reply. You must be logged in to post a comment.
