Primera with their agency ISMecompany tested the following variation on the mobile site:
- Changed the quick checkout link on the cart page to a button
- Move the quick checkout button to the top of the cart page
- Change the text from ‘I want to order fast, without account’ to ‘Order fast without account’
The variation converted 3.5% better.
Test details
| Test element |
Layout
|
| Page type |
Checkout |
| Test date |
January 2018 |
| Tested by |
ISMeCompany |
Website information
