Change the ‘Guest checkout” button text to “Order fast without account”

Primera
Retail
Checkout
Ability
January 2018
+3,5%
transactions

Hypothesis

 

Results

Learnings

Source: www.slideshare.net
Company Primera
Website www.primera.nl
Market Retail
Language Dutch
Test data
Test element Layout
Page Checkout
Conversion principle Ability
Result +3,5% transactions

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